Beyond Adversity

Enjoying Life After Adversity

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It’s That Time Again

What do the following products have in common: bibs, onesies, t-shirts, sweat shirts, stuffed animals, cartoons, coloring books, religious videos, movies, events, and talk shows? If you guessed “celery” then you are correct. The entire month of March is national celery month according to Wikipedia.

Several organizations worked together and individually to promote celery in a way that is comparable to the marketing campaigns of giant soda, food, cosmetic, clothing and car companies with multi-million dollar advertising budgets. There is a product to promote celery awareness for every stage of life. The fact that March is national celery month is almost irrelevant because the comprehensive marketing campaign ensures everyone from infants to adults knows about celery.

Infant Bib Infant Body SuitFrankencelery -- Vegietales

I Love Celery T-shirtCelerey Rocks ShirtCelery

Coincidentally, March is also brain injury awareness month. Aside from a few scattered and disjointed fundraisers, and perhaps a short article on page 7 of the Local section in a community newspaper, there is little marketing of brain injury awareness.

Question

What could we do differently to better publicize brain injury awareness? How is brain injury awareness month different from all other months? Why, on this night, should people care about brain injury? How does knowledge of brain injury translate to actually helping survivors or the people who interact with them? If you were to create clothes, books, or illustration, how would you promote brain injury awareness? If you were to create a book, movie, or interview about brain injury awareness, what would you say? How would you promote brain injury awareness to adults? How would you promote brain jury awareness to children? What can we do to make brain injury less scary to adults and children? How can we make a difference?

Scott
Even after brain surgeries, chemotherapy, and radiation treatments to eradicate his brain cancer, Scott continued to work; continued to study; and earned professional certifications from the Project Management Institute, American Society of Quality, and Stanford University School of Professional Development. How were all of these achievements possible at a time when Scott was struggling with the hurdles of brain injury? The answers are in this blog.


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**** About The Author ****

During the past 13 years, I have been diagnosed with cancer, brain injury, balance issues, stroke, ataxia, visual impairment, and auditory challenges. I have overcome significant adversity! I can explain how to overcome your challenges. I am a very active Toastmaster and a motivational speaker.