I recently read an article in a widely respected newspaper about an individual who is upset Facebook decided to change its rules. I am not a Facebook employee or shareholder, and to the best of my knowledge, I am not a shareholder of any company owned by Facebook. I am an entrepreneur and I use Facebook to share many of my posts. In other words, the changes Facebook announced may affect me as well. Whether you are promoting a product or a service, the fact is that advertising is valuable or you would not do it. If you were to advertise on a billboard, in a magazine, in a newspaper, on the radio, or on the television, under most circumstances you would have to pay.
Whether you are the head of a small business or a multi-billion dollar business, it is your job (or the job of the person to whom you have delegated) to pick the right mix of advertising strategies for your products or services. Simply because a mix with Facebook was right at some point in time, is not a guarantee the mix will be right forever. Similarly, just because Facebook allowed free advertising in the past, is not a guarantee it will allow free advertising forever.
Regardless of who we are, what we do, where we were born, where we live, who we love, who love us, our religion, our culture, our risk tolerance, etc., there is a possibility change will affect us. In some cases, we can predict or anticipate change then either accept the upcoming change or pursue the next best option. Sometimes, change happens and we have no time to plan alternatives such as when we experience brain injury, cancer, stroke, seizure, heart attack, ataxia or other adversity.
Facebook is not to blame for its decision to modify its advertising rules or any other rules. We have the option to accept change, or do something else no matter who we are or how much money/influence we have. As with everything in life, either accept the status quo or do something about it.