The original article was written by Tim Nudd | Adweek.com
The billboard, which appears next to the Gardiner Expressway in Toronto, is provocative and blatantly urges drivers to text and drive as a way of drumming up business for the advertiser, Wathan Funeral Home.
Although the Wathan Funeral Home isn’t real, it has a website, where angry motorists who’ve Googled the site are confronted with the following message:
If you’re here, you’ve probably seen our “Text and Drive” billboard. And if you have, you probably came to this website to tell us what horrible people we are for running an ad like that. And you’d be right. It is a horrible thing for a funeral home to do. But we’re not a funeral home. We’re just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving. That’s right. More. And while most people wouldn’t even think about drinking and driving, over half of Ontario drivers admit to reading texts while behind the wheel. That’s more than half of the drivers on the road today risking their lives, their passengers’ lives and the lives of their fellow motorists and pedestrians. Which should make you even madder than our billboard did.
Thanks to Tim Nudd for writing the article; Adweek for committing its resources to the article; the brilliant people who created the public service announcement; Google for helping me find the article; and the people who, directly or indirectly, made it possible for me to provide the picture, text, and links in this post.