Texting while Driving

2016-0510 text-and-drive

The original article was written by Tim Nudd | Adweek.com

The billboard, which appears next to the Gardiner Expressway in Toronto, is provocative and blatantly urges drivers to text and drive as a way of drumming up business for the advertiser, Wathan Funeral Home.

Although the Wathan Funeral Home isn’t real, it has a website, where angry motorists who’ve Googled the site are confronted with the following message:

If you’re here, you’ve probably seen our “Text and Drive” billboard. And if you have, you probably came to this website to tell us what horrible people we are for running an ad like that. And you’d be right. It is a horrible thing for a funeral home to do. But we’re not a funeral home. We’re just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving. That’s right. More. And while most people wouldn’t even think about drinking and driving, over half of Ontario drivers admit to reading texts while behind the wheel. That’s more than half of the drivers on the road today risking their lives, their passengers’ lives and the lives of their fellow motorists and pedestrians. Which should make you even madder than our billboard did.

Credits

Click here to read another beyond adversity post.

Thanks to Tim Nudd for writing the article; Adweek for committing its resources to the article; the brilliant people who created the public service announcement; Google for helping me find the article; and the people who, directly or indirectly, made it possible for me to provide the picture, text, and links in this post.

8 Comments

  1. There is a young woman where we live who was texting her Mom and ran into the back of a flat bed truck. She always promised her mother she would never text and drive.
    They now go all over and talk about what happened to her and educate people about why not to text and drive.
    Sadly, they don’t mention awareness of traumatic brain injury at the same time. I have ran into her family and suggested they do this also. She has been on Dr. Oz, Oprah and travels to many schools.
    Our State has law, no handheld devices, yet everyday I drive past so many people talking or worse, texting on their phones. Adam usually screams or mouths the words no texting or talking on cellphones.
    I may get a sign to hold up…probably get flipped off, or shot doing it.

    1. Meg, if you have not seen the Volkswagen texting while driving PSA, click the following link or paste it into your browser. https://www.youtube.com/watch?v=R22WNkYKeo8, Around here, drivers would not flip you off; they will shoot at you if they have a gun, drive into you if they don’t have a gun, or as a last resort throw their coffee at you.

  2. This is an actual symptom taught in head injury classes. It has to be added on head injury charts as most people are not even aware it even exists. In the head injured world it is actually called…”DISTRACTIBILITY”…Many people have actually lost their lives because this seemingly benign symptoms was never pointed out to them.

  3. I saw a photo of an anti-texting billboard on a highway in Europe. It was a horrific high-def photo of a crash scene where a texting driver had run into a motorcycle that was idling behind a semi truck. Not even a skid mark from the car before it hit the motorcycle, which had been turned into a pile of twisted metal and human body parts on top of a pool of blood. Big letters don’t text & drive superimposed. They’re done [messing] around.

    1. Howard, I definitely believe the USA has a big problem enforcing some of the laws it creates. A bigger problem is many people don’t understand the laws were created to save lives. The attitude “that will never happen to me” is a problem no law can correct.

  4. Oh, I see this (glimpse) ALL the time where I live, well even when my

    family travels, it’s ALL over!! 🙁 Very SAD that people don’t realize the

    effects, after effects of what they are doing!! 🙁 Nor do they realize thought

    anything wrong with what they are doing, people are so IN

    THEMSELVES, it’s too bad people can’t understand this BEFORE

    something may happen!! 🙁 🙂

    1. The problem is one of the few things completely within our control to change, yet some people refuse to change. Perhaps, they feel they are invulnerable. Perhaps they believe it will never happen to them. Unfortunately, they are wrong.

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