I published the following post several years ago, but I believe it is still the most appropriate post for today and everyday.
Your mission, should you choose to accept it, is to communicate your ideal gift to a loved one. However, there are a few rules to the mission:
- You cannot expect to receive the gift or guilt anybody into giving the gift to you.
- You cannot give the gift to anyone — your best friend or worst enemy.
In the following short video, Stacey Kramer uses her expertise in branding and communication to describe her ideal gift to a group of people who attended her TED presentation.
If you receive a gift you don’t want, what can you do with it? If other people cannot see your gift, what is the benefit of having the gift? If another person sees your gift but does not see the gift the same way you see it, how would you change their opinion or would you let someone change your opinion?